When you don’t provide your prospective guests with a floor plan of your properties, you’re just making it harder for them to find what they’re looking for. Case in point, we recently heard a story of a vacation rental guest who was looking for a house for his whole family and wanted to know which bedrooms had an attached full bath. The guest searched the site and scoured the property descriptions and finally gave up after about 30 minutes. Could he have called to ask? Of course. But instead, most guests will just move on – especially millennials.
Independent research by VRM Intel Magazine (click HERE for the details) revealed that VRMs using TruPlace interactive floor plans and photos are enjoyed 17% more reservations, on average. Hmmm…wonder why that is? Could it be that TruPlace floor plans and photos eliminate the guesswork?