Category: Specialty Hospitality


5 Reasons Professional Property Photography Is Better Than Amateur Property Photography

1. Professionals use better camera equipment.
Yes, your iPhone takes good photos of your kids and pets, but it just can’t compare to today’s advanced DSLR cameras. DSLRs have larger sensors with more pixels, better controls and interchangeable lenses. With a DSLR, you’re going to get better white balance that is more visually appealing. And the 3:2 aspect ratio of a DSLR makes for better compositions. But then, you can’t order a pizza using your DSLR.

2. Professionals know how to capture the best angles.
Amateurs typically just walk into a room and shoot. Professionals take into account the entire frame – from left to right, front to back, top to bottom. Does the angle of the bed look appealing? Is the entry to the bathroom in the frame? Is the camera height sufficient to capture the entire counter top? Does the selected lens capture the entire room without distorting the image? Professionals see all of this and more, plus know when to shoot multiple angles when necessary to capture everything a room has to offer.

3. Professionals understand lighting.
An amateur will usually close the drapes so that the sunlight coming in doesn’t “blow out” the detail in the room. This typically results in a shot that is too dark or too light.

A professional with the right equipment can capture the image in a room the way your eye sees it – with details inside the room, and window views of the outside. With today’s modern equipment in the hands of a professional, more detail is captured, colors are more vibrant, and lighting is perfectly balanced.

4. Professionals can enhance the image after the shot.
Images on TVs, fires in fireplaces and anything else that is moving do not photograph very well. This is why most professionals will turn those things off when shooting. But using post-production technology, images can be added to TVs, fires can be added to fireplaces, pool water can be made more inviting, grass greener, and the sky can be transformed to blue, even though it was cloudy the day of the shoot. While not appropriate for cosmetic enhancements that “fool” the viewer, this technology is very useful (and ethical) for enhancing things that come and go.

5. Professional photographs outperform amateur photographs.
Home buyers spend 60% of their time looking at photos and only 20% on descriptions (Wall Street Journal). Pro photos produce 7% more demand for vacation rentals than amateur photos (Airbnb). Homes with professionally photographed pictures can sell for up to $19,000 more (marketleader.com). Homes with high quality photos receive 47% higher asking price per square foot (cbsnews.com). With so much riding on photos, why go the amateur route?

 


Moving Day(s)

Moving into new digs isn’t always a fun experience, but all of us at TruPlace are SO looking forward to having more office space. Even though we’re only a couple of miles from our old Executive Park Terrace location, it feels so much different. We are all looking forward to getting settled in and continuing to help our clients with their visual marketing.

Of course, it will take a few days for our muscles to stop aching.

Here’s our new address:
TruPlace
20680 Seneca Meadows Parkway
Suite 210
Germantown MD 20876


Food For The Hungry

TruPlace was proud to participate in the Capital Area Food Bank program on November 8 in Washington DC. The volunteer event was a kickoff activity prior to the Eastern Summit meeting of CHPA, and was designed to help those in need in the surrounding community. Andy Francis, vice president of sales and marketing at TruPlace, spent the day helping the group sort food donations. Visit the Capital Area Food Bank Site for more information.



We Proudly Support Patriot Point

TruPlace is a proud supporter of Patriot Point, which provides a relaxing and safe outdoor environment for our nation’s wounded, ill and injured service members and their families. This is a great organization that offers hunting, fishing, boating and other great outdoor activities at their beautiful property on Taylors Island in Maryland.

TruPlace contributed an interactive tour of the property, which you can see HERE. It shows beautiful professional photographs of the grounds, the main lodge and the guest house. As new structures are added, TruPlace will be adding those to the tour as well.

Please check out this fine organization and do what you can to support them.


Please Allow Me to Brag About The TruPlace Team

TruPlace has to be one of the best places to work. Our team works so well together. You can honestly tell that they care about our clients and care deeply. We all rely heavily on cross-departmental collaboration to bring value to our clients, and to each other. Going above and beyond is a constant here. It is such a pleasure to come to the office and know that everyone is focused on our client’s success. And when they succeed, we all succeed.