Matterport vs. TruFusion 3D: A Comparison

3D Tours are the latest must-have for residential listings. With buyers searching online more than ever before, they have quickly become the best way to provide an immersive experience without being physically present. However, not all 3D tours are created equal – some are DIY, some use low resolution images, etc. So which version is the best to use? Here we will be comparing key aspects of Matterport and TruFusion 3D.

Technology Differences

The technology used to process the image and the equipment used to capture it are the key differences between these two 3D tours. Matterport tours are created using a Matterport camera which captures the information for a connected 3D tour. When the photographer arrives at the property, the camera is set up squarely in the center of the room to automatically scan the space and produce a 3D view.
TruFusion 3D Tours use DSLR cameras to capture still images which are merged into 3D panoramic views. After the photographers visit the property and capture these high-quality images, the panoramics are then edited and converted into a 3D Tour. Because these views are captured room-by-room, they are also capable of being enhanced individually with virtually staged, or even decluttered.

Quality Differences

The quality differences between Matterport and TruFusion 3D tours are apparent just by viewing the results. While Matterport offers a better quality than most DIY or smart phone options, TruFusion 3D Tours are the highest visual quality 3D tour currently available in the market.
Each TruFusion 3D Tour comes standard with complimentary Bluesky, enhanced interior coloration, and clear window views. This showcases important details of a listing, such as granite countertops or water views that are otherwise indistinguishable. Because of the process through which TruFusion 3D Tours are made, they have HDR quality and guarantee a crisp, vibrant view.
Below is a side-by-side comparison of the same room on the same day.

Navigation

While both 3D tours offer intuitive navigation, there are a few key differences. Matterport tours open to a “doll house” view of the property. The viewer clicks into a room to begin the tour and then navigates throughout the home using outlined circles on the floor. Once the next circle is clicked, the view shifts to that location’s view.
TruFusion 3D Tours have two navigation options available in every tour. The first option is fairly similar to Matterport. When viewers hover over an arrow, a bubble will appear with a preview of the space. By clicking it, the 3D view moves to the next room within the tour. The second option is photo-slider navigation. This is a photo preview of each room divided by levels, great for jumping to a specific room or level-to-level quickly.

3D Tours are becoming one of the standard ways for potential buyers to view listings. Choose the 3D Tour that will showcase your listing in the best light to convert viewers into buyers.


What is a Hybrid Floor Plan Tour?

Real Estate agents are constantly searching for new and innovative ways to stand out among the crowd. That is why we get this question a lot, “What is a Hybrid Floor Tour?”

Launched just over a year ago, a Hybrid Floor Plan Tour is the combination of 3D, photos, and floor plans in one seamless product. Using cutting-edge technology and DSLR high-quality images, the unique product is sure to make a listing stand out. Many are familiar with our traditional, , easy-to-use, Floor Plan Tours that embed photos to be displayed when hovering over labels and dots on the floor plan. The Hybrid Floor Plan Tour takes it a step further in providing an immersive view. These tours include blue spins embedded into the floor plan that when hovered over display a full 3D view of that room.

What are the Benefits?

Flexibility

This virtual tour reigns supreme in providing flexibility to viewers. Potential buyers can navigate the user-driven experience at their own pace, taking the time they wish to focus on specific aspects the home. It provides the planning ability of a floor plan with the immersive touch of 3D to give viewers confidence that they have seen the full property. Because this tour allows such flexible viewing it is also an excellent choice for properties that might have a wide range of age demographics interested.

Value

This virtual tour offers the immersive component of a 3D Tour at a different price point. Each includes a floor plan, enough photos to best showcase the property, and Three 3D Spins in agent-selected locations. This allows for an excellent view of the property without needing 2 or more separate tours to provide information.

Compatibility

Delivered as a virtual tour link, the hybrid tour can be added to your MLS system without any additional steps. The 3D Spins can also be downloaded individually as photos and uploaded into Facebook where their 3D player will automatically display as a 3D image. The photos and floor plans that accompany them are available for download as well to provide well-rounded marketing.

How is it different from a 3D Tour?

Hybrid Floor Plan Tours are navigated by hovering over a space on the floor plan, then the corresponding image or 3D Spin will display full screen. The three (3) 3D Spins showing a full 360 degree view of a room are embedded into a floor plan, rather than linked together.

TruFusion 3D Tours are a full 360 degree view of every room in the space that are navigated by viewers clicking the arrows to the next room within the 3D tour or using the photo-slider navigation to jump to a specific room. Both tours use the same technology and editing processes to ensure vibrant view with clear windows and a blue sky.

When should I use a Hybrid Floor Plan Tour?

Does your listing have a few features or areas that you would like to highlight to make it stand out against the rest? Perhaps the kitchen was recently remodeled with stainless appliances, the master bedroom has a beautiful vaulted ceiling, or the view from the back deck is a key selling feature. If this is the case, the Hybrid Floor Plan Tour might be the perfect fit as it provides the details to see the whole property but places a natural emphasis on the best areas.


Vacation Rental “New Reality” Checklist

As we re-open and re-enter the world after our first pandemic experience together, check lists are going to be useful. This particular checklist is for your marketing efforts. Take a lesson from the real estate sales side – photos only aren’t cutting it anymore. Properties need to convey more detail, and more information these days. Agents are upping their game with 3D tours, walkthrough videos and social media vignettes, and frankly so should property managers.
The experts are saying that it is better to invest in new visualization products, but to do so in the context of a “new reality” we are all facing. We are all shell shocked from the news and possibly even personal losses as well, so our new reality includes a need for security, safety, reassurances and familiarity. Here’s what you need to market your properties post-COVID-19:

Get these items in order before the end of May:

1. Target Your “Drive-To” Audience

If you don’t have a drive-to list already, create it now. Airplane travel will be avoided this summer, if not the rest of the year. Who can drive to your location in six, eight, even 12 hours? Get to know this audience well. They are your new best friends. You should reach out to them now.
“Drive market targeting is going to easily become the new norm, says Paul Hanak, Marketing Director of InterCoastal NetDesigns (ICND). “Even over the last few weeks, we have seen traffic and searching picking back up for the VR industry.”
Paul also said that most of the website traffic is coming from potential vacationers who live shorter distances away from their destination. This makes them good candidates for a fighting chance for last-minute summer bookings, he added. Now is not the time to cancel all pay per click ads. Instead, Paul suggests reducing spending to keep some awareness out there. if you’re going to part that client from their money

2. Consider Offering Longer Stays

With potential longer drives, weekend getaways are predicted to be less popular than week-long or multi-week rentals in the coming months. Tom Caton discusses the importance of mid-term rentals in this podcast. While roughly 80% of vacation rentals are traditionally seven or fewer days, that number has dropped significantly to 30% due to COVID-19. While the 8-15 day rental period percentage has remained consistent, the ratio of 15+ day period is rapidly growing. Consider adding in multi-week booking options or specials for the summer of 2020.
Not only will this make the drive-time and extra safety precautions taken seem to be a better time investment for the guests, but it will also save on cleaning costs.

3. Update Your Marketing

If you haven’t already, please add the words “flexible, clean, clear, close” to your marketing communication. These are the keywords your audience is looking for and is what they will gravitate towards. They are also looking for more information about the property, such as what can be communicated through 3D tour technology, which allows them to see every nook and cranny of the place. If another property manager offers more visual information than you do, you could lose the business to them. That’s how important this is going to be going forward.
According to an article in Forbes from January: “We’ve found virtual tours are especially valuable for guests with accessibility concerns,” says TurnKey co-founder and CEO John Banczak. “If they’re traveling with someone who has difficulty with stairs or is looking for a particular home layout, the virtual tour will help them determine if a home meets their travel needs.” The same article also stated: This is going to be a breakout year for virtual tours, experts predict.” Little did they know how right they would be.
Communicating how thoroughly your properties have been cleaned is best done through HDR photography, which reveals the shine in stainless steel appliances and the sun reflecting off the pool. The investment in updated photography, floor plan tours and 3D tours is “worth its weight in gold” for converting browsers into bookers.

4. Re-Vamp Your Digital Marketing Plan

We’ve seen some creative uses of our 3D tours on social media lately. Property managers are using Facebook and Instagram to increase the speed with which they are communicating – as everything seems to change by the hour! This builds trust with audiences who want to know there is a real person behind all the online branding. Now is a great time to be a real person.
Social media, along with Google’s Knowledge Box, also contributes to showing up in local searches. A presentation from ICND states that social media has become one of the main ways people found community during the shelter in place orders. Brands sharing positive, uplifting messages got shares and attention.
In that same presentation, the online experts at ICND suggest now is the time for stockpiling content to start slowly rolling out May and June. Get the promos ready, they say, for the dreamers starting the booking process.

Although the Summer 2020 season may not be the same as years prior, it is a great opportunity to stand out to guests and leave a lasting impression. An excellent booking experience for guests in this stressful time can result in future bookings for years to come.


How to Market a Property During COVID-19

With the buyer journey moving more online, it’s important to know the best way to market a property digitally. Even when restrictions are lifted, it’s likely some form of social distancing will remain in place for months. From the position of the buyer, which will become an increasingly strong position this year, what does the journey look like from start to finish? Thinking this through and acting on it, will separate the top agents from the rest.

Home Sweet Home?

Everyone is getting a lot more familiar with their homes right now – and many of them are going to find fault in it that cannot be repaired, replaced or renovated. If they can’t reno their way out, they are likely your next round of buyers. And, according to RISMedia, they are likely going to be Millennials, but there are also a good chunk of upgraders waiting in the wings. If only their house actually had wings, they’re thinking.
Start with their pain points. What are the main reasons they are looking? Are they looking for a yard, an additional bedroom, a home office space with a door? Sure, but it’s usually location first. That’s one thing that this market probably won’t change.
Identify what makes the property unique, especially when compared with similar listings. That’s a no brainer. The trick will be getting those key words into the marketing piece you use to promote the listing.

Narrowing It Down

Once the buyer has eliminated 99% of the listings on MLS due to zip code, price, and bedroom/bathroom count, she is now essentially comparing variations on a theme. How are these four bedrooms arranged? How much natural light does the home have? What style are the kitchen cabinets? These questions can be answered using photos. But what kind of photos? And just photos or videos as well?

Here are 3 ways to market a listing to make it stand out:

Photos Only Aren’t Enough

Your gut was telling you this, and now you’re hearing it from your peers. You need to do something different with your listing but aren’t sure what. You’re right. With the inability to visit a home in person on Sundays between 1-3 pm in most areas, you’ll have to provide more information to potential buyers and you’ll have use visuals to do so.

Fish Where the Fish Are

Everyone is on social media and online during the day right now. If they see an eye-catching slideshow video of a beautiful home, they will stop and watch it. Make sure your listing has a video component to support your marketing efforts. If it’s a really nice home you could even use this video to market your brand, even after the home is sold. Get those moving pictures (aka videos) out on Facebook and YouTube and give them a reason to stop scrolling and click. Enhancing these images with virtual twilight will also make them stand out on MLS.

3D Tours Are Table Stakes

All the top producers are doing 3D tours on all their listings, large or small. It’s the most immersive experience a potential buyer can have. TruFusion 3D Tours provide the most amount of information about the property – visually speaking. Users can pinch and zoom to see every nook and cranny of the home, exploring details as they would in person, such as dimmer switches, view from the living room, and tiled backsplashes.

In summary, every listing should have a digital marketing piece, an enhancement for MLS, and a virtual tour. It’s a new world in residential real estate, and savvy agents are leveraging the new tools needed to remain competitive.


Vacation Rental: The 5 Next Steps You Should Take

All over the nation, vacation destinations are beginning to ever so slightly see a light at the end of the tunnel. We have a long way to go until we arrive at “the new normal,” but loosened restrictions across the country are a sign of hope in an otherwise stagnant industry. For Vacation Rental providers, the steps taken right now can set their companies up for long-term success. Below, we outline some immediate steps that can lead to large gain when the curve is flattened.

1. Show Your Support

There is a strange reassurance knowing that we are all in this together as an industry. Vacation Rental professionals are currently showing solidarity by participating in the “To Guests, with Love” project hosted by both Touch Stay and Hostfully (two competitors in the industry). This project gives companies the opportunity to record a message of hope to their prospective guests. Not only does this showcase a fantastic message of support and solidarity, it also promotes brand recognition that can be used as social media posts, email campaigns, and blog entries that your guests can view.

2. Reassess Profitability Per Property

Those who follow Matt Landau have been fortunate enough to receive a constant stream of beneficial information surrounding the future of the Vacation Rental Industry. In the article above, Landau discusses the importance of assessing your inventory’s profitability as the future will place emphasis on properties that generate a solid amount of income. Trimming the fat is a good place to start.

3. Disinfect and Deep Clean

When this is in our rear-view mirror, Vacation Rentals will emerge as the preferred guest choice due to the benefits of a professionally managed property. So how can you begin to proactively deep clean and disinfect your properties and where to start? Breezeway has you covered. Click the link above to download their COVID-19 Disinfect and Deep Clean guidelines so you can get the jump on what we hope will be a strong Quarter 3 and 4.

4. Beef Up Your Messaging

Now is a fantastic time to be part of the solution. A positive Marketing Message can go a long way as guests look to you for guidance regarding certain regions. ICND’s blog post outlines some savvy ways you can promote your brand’s recognition and stay top of mind.

5. Focus on Your Visual Marketing

A recent post from Key Data Dashboard shows that late summer bookings are on the rise which means that guests looking. How does your visual marketing compare? This might have been the first thing put on the backburner at the beginning of year, and now it could quite literally stand between you and your revenue. While units are vacant, now is a great time for reshoots, floor plans, virtual tours, and anything else that can facilitate an informed booking decision.


Quality Visuals of Amenities at Long-Term Rentals Impact Decisions

When buyers or long-term renters are unable to physically tour a property, they turn to online photos. What property managers sometimes fail to emphasize on their website, could be the biggest help in converting the browser into a buyer – the amenities.

Why Amenity Photos?

Amenities can range from pools, gyms, designated pet areas, co-work spaces, laundry rooms, or even restaurants close by, but how does this help you sign a contract? By offering property visuals of building amenities and the surrounding location, you are cultivating a relationship with prospective renters and buyers. Their decision can be difficult because their stay is long-term/permanent. Providing information up front and answering their questions with stunning visuals and immersive experiences solidifies their trust with your brand before they even contact you. Showcasing amenities also shows your dedication to offering updated features for your clients.

First responders, those moving for work, or government employees are going online to “tour properties.” Providing more than just photos, and more than just photos of the community amenities, can impact decision making. Virtual tours, for example, can assist with setting the proper expectations of the unit itself, but buyers and renters want more than just the property; they want amenity features and local attractions to assist in their decision.
Amenities and location attractions oftentimes drive purchase decisions so featuring them is key.

Put a Spin on It

Need something more immersive? Create a customizable immersive experience for your amenity areas. Differentiate yourself from your competitors by allowing renters/ to explore every nook and cranny of your public areas. Used in conjunction with property visuals from your units, virtual tours of your amenity spaces provide more information up front, so your clients don’t feel the need to physically visit the properties.