There’s a saying that good design is good business. Since our clients are the business of selling or renting homes, we wanted to offer them a good design within which to do so. We’re introducing the new single property website that showcases real estate in multiple ways on an intentionally simple and clean page. The focus is on the property, not the design or graphics. The intention is to impress the person renting or buying, to inspire them to take the next step toward converting. This is more successfully accomplished by adding less, not more to the real estate webpage.
One Home Many Views
Going beyond the still photograph has allowed us help sell or rent properties sight unseen. Today’s immersive visuals, such as 3D tours and video walk throughs of homes, provide more information and a better look at every nook and cranny. With so many options for viewing a property, a single property website that hosts them all in an easily accessible layout can be incredibly helpful.
It’s Pretty, But It Also Works
One of the most successful marketing software companies added landing pages to its offerings because it knew how powerful a singular focus and call to action could be. In fact, most Fortune 500 companies use landing pages to convert. That’s essentially what this is – one singular, vertically scrolling page offering multiple opportunities to reveal unique aspects of the house that might catch someone’s eye. With as many properties as people shop these days, it’s advantageous to give a property every opportunity to be matched with the right buyer. We’ve also refreshed our interactive floor plan tour colors to coincide with the fresh, streamlined look.
It Starts With Amazing Photography
Showcasing a piece of real estate using a single property website will further highlight the quality of photography used on the house. To make this website page look its best, start with TruFusion HDR photography. The webpage itself should actually be an afterthought once the stunning visuals have made an incredible first impression.
Devil’s in the Details
A few features of this property website that were not an afterthought include the lead capture form at the bottom of the page. Every good marketer knows a timely call to action is priceless. The branded version will have a lead capture form allowing the viewer to send a message to the realtor with contact information for immediate follow up. To optimize the viewer’s experience, regardless of what device it’s being viewed on, each section is designed to softly align with the screen without requiring a manual adjustment. And, of course, sharing is key. There are social media and messaging icons for sending out the webpage to others.
View a demo of our new single property website for real estate, which is complementary with every order.
The most common visual marketing tools being used by the senior living communities are the interactive floor plan tour, virtual staging, and slideshow videos. Here’s why we believe these are so popular and such a great fit for this market.
The ability to market a senior living community requires more than showing happy people in stock photos. These communities are offering more than an apartment or condo. There is a level of trust a brand in this industry has to build to win over the hearts and minds of their future residents and, usually their children. That trust starts with providing more information about the facilities and the staff. When that communication needs to take place online instead of in person, there is one tool these marketers are turning to for its ease of use and affordability.
TruPlace’s Interactive Floor Plan Tours display cleanly and easily on a shared screen. They allow the presenter to click on several photos within each room, talking through each feature and upgrade. Unlike many 3D Virtual Tours which are challenging to navigate, Interactive Floor Plan Tours are known for their ease of use. There is enough information on the floor plan for the future resident to gain an understanding of what the space is like without being overwhelmed by confusing or blurry visuals. The virtual tour link can be shared as well over email, making it very quick for a viewer to click through the tour on their own time. The great thing about purchasing an interactive floor plan tour from TruPlace, is that it comes with all the photos required to build the tour, so there is no need to pay for or schedule a separate appointment.
Most retirement communities have floor plans for their model units. However, the photos and the floor plans are not connected in any way. The user has to decipher which photo corresponds with which room. By linking the photo to the right space within the property, the viewer no longer needs to guess. There are also room dimensions on each room label within the floor plan, and a voice-over narration feature that can be added to any property’s virtual tour.
Another creative solution helping senior living facilities is the post-photo shoot ability to provide virtual staging. This contactless service uses a large library of coordinating furniture collections to decorate each room in a unique style. Marketing teams from these communities enjoy the wide array of life-like options for cozy living rooms and modern dining sets to be inserted into the photography of the property. Virtual staging can even be done on outdoor living spaces such as decks and balconies.
One final product popular among retirement living sales professionals is the Cinematic Slideshow Video. This short but effective video uses existing photos from the appointment to highlight the best features of the property. Not only is it set to contemporary, upbeat music, but it also has enhancements such as screens moving on televisions and computers, white puffy clouds rolling by outside the windows, and warm fires that appear to be lit in the fireplaces. These videos are wonderful for catching attention on Facebook and other social media platforms.
With so much of our sales activities taking place online , these easy-to-use interactive tools are impactful and appreciated by this audience.
For a look at our gallery of examples from this industry, click here.