The interactive floor plan tour addresses multiple issues with a single product. Whether searching for a home to buy or a vacation property to rent, the average shopper is searching dozens if not hundreds of listings – up to five a day. If you combine that with the fact that the brain can process images in less than 13 milliseconds, then the importance of providing clear, distinct visuals on a property becomes a top priority.
1. Move properties quicker.
Virtual tours are known to draw in offers faster and even allow for sight unseen purchases. When open houses were suspended in many states, real estate remained an essential service. When in-person schooling went all virtual, short term rentals and vacation properties reached capacity. When time is of the essence, information is critical.
Providing property information, such as that which is provided in the floor plan tour, can bring in offers faster, bring in higher offers and reduce time spent showing the property to buyers who are not a good fit. What makes the floor plan tour different from other tours is the ease of use in combination with the detailed visual information. No other tour product combines the size of the room with the photo of what the room looks like in one glance.
2. Increase shopper satisfaction ratings and reduce bad leads.
Time is of the essence for both real estate agents and reservation agents. If the viewer sees that the layout of the property will not work for them, that saves a ton of time for both the user and the agent. Quickly discovering what will not work is just as important as learning what will. The Interactive Floor Plan Tour is the easiest way to see where rooms and features are with relation to other areas of the property.
Several agents have told TruPlace that the floor plans have saved their clients time by weeding out properties that will not work for them. And reservation agents have reported a 30% reduction in guest questions by providing this information up front to potential guests.
3. Communicate a lot of information in a small amount of space.
The Mortgage Reports states that home buying selection happens mainly on two things:
- Is this a good value
- Will this work for me?
The second question gets answered using the Interactive Floor Plan Tour. An Interactive Floor Plan Tour communicates quickly and easily whether or not this property will work for the person viewing it.
These days, deciding to view a property in person is not taken lightly. Providing layout information in addition to the images informs the person viewing hundreds of properties of the details they need to know to make a decision.
Most property website pages have to convey a lot of information about the property on one page, knowing the viewer’s attention space is very short. The viewer will likely look at these details in this order:
- Bedroom count
Knowing that viewers can filter by bedroom count, location and price, the most important element on that property’s page will be the visuals. Without much room to convince the view to look further, the Interactive Floor Plan Tour is the best use of this space.