Category: Real Estate


May 2019 Newsletter Recap

In 2018, the National Association of Realtors reported the following:

● 98% of buyers found photos useful 

● 84% of buyers found floor plans useful 

● 80% found virtual tours useful

We put all three components together, introducing our TruPlace Hybrid Tour. The same great interactive floor plan tour, now with 360 spins to dive deeper into the rooms that are worth showing off! Attract more buyers by allowing viewers to navigate at their own pace. Whether they want to scroll through a slideshow of images, get a feel for the layout of the home, or immerse themselves into a room, we have the perfect solution for an easier way to see Real Estate.

Check out the full Hybrid tour!

TruPlace Hybrid Tour is delivered as a property website, complimentary with your customized branding, neighborhood amenity photographs, analytics, and blue sky enhancement to all exterior images.

 

Read complete NAR 2018 Profile of Home Buyers and Sellers

 


April 2019 Newsletter – Next Generation 3D Virtual Tours!

“Quality is the best business plan” – John Lasseter

As technology evolves, the expectation for quality increases. The experts at TruPlace created the Next Generation 3D Virtual Tour – TruFusion 3D, the highest quality 3D tour on the market. Our clients were requesting better quality virtual tours and a hybrid tour, where the end user can choose how they view a property. Our 360 spins integrate seamlessly into our Floor Plan Tours, allowing potential buyers to dive deeper into the rooms that matter. Don’t worry about the lighting, waiting for the tour to load, or spending hours at the property with a photographer. Better yet, don’t stress over doing it yourself. We are here to take the headache away!

Why virtual tours? Buyers, more than ever, are searching for homes online. Virtual tours serve as a 24/7 open house, allowing potential buyers to become quickly engaged.

Explore a Demo


It’s Here! Virtual Twilight Catalog

Dramatic Virtual Twilight Comparison

Are you looking for the perfect attention grabber for your properties but don’t want to spend the extra time onsite with a photographer? Our team of experts can take an exterior image that was shot during the day and digitally transform into a stunning dusk image.

 

Simulated Clear Skies

 

You now have options. Our brand new Virtual Twilight Skies catalog gives you 14 options of dramatic or subtle skies to make a lasting first impression.

 

Simulated Nightime for House

 

Did you know? According to Inman.com, the click-on rate is nearly quadrupled when the “hero” shot contains a virtual twilight enhancement.

 

Question for the reader: Have you used Virtual Twilight on one of your listings?


Wow! 10 Million Photographs

All of us at TruPlace are proud to have achieved an amazing milestone. We have processed our 10 millionth photograph. Yes, 10 million! To our national network of photographers, to our incredible staff, and especially to our amazing clients, we say thank you – 10 million thank you’s.

We have no idea how many other photography companies have achieved this milestone, but we want to think there aren’t that many. What it says is that we must be doing something right – providing great quality photography and interactive floor plan tours at a great value.

Now it’s on to 20 million. Our shutter fingers are growing blisters just thinking about it.


Don’t You Love That New Tour Smell?

It’s hot off the production line and coming to a screen near you – the BIGGER, BETTER, BOLDER TruPlace Tour. We made the photos BIGGER so that they fill your desktop and mobile screens. With more and more people using their smart phones to access everything, a BIGGER mobile view is really important.

We made the tours BETTER by making the floor plan fade out and movable, giving the viewer more control over what they see. And the slide show is more intuitive and BETTER than ever.

All of this makes for a BOLDER experience for people viewing a property. And did we mention that there’s no extra charge for this update? That’s the new smell we all love!

You can check it out HERE.


5 Reasons Professional Property Photography Is Better Than Amateur Property Photography

1. Professionals use better camera equipment.
Yes, your iPhone takes good photos of your kids and pets, but it just can’t compare to today’s advanced DSLR cameras. DSLRs have larger sensors with more pixels, better controls and interchangeable lenses. With a DSLR, you’re going to get better white balance that is more visually appealing. And the 3:2 aspect ratio of a DSLR makes for better compositions. But then, you can’t order a pizza using your DSLR.

2. Professionals know how to capture the best angles.
Amateurs typically just walk into a room and shoot. Professionals take into account the entire frame – from left to right, front to back, top to bottom. Does the angle of the bed look appealing? Is the entry to the bathroom in the frame? Is the camera height sufficient to capture the entire counter top? Does the selected lens capture the entire room without distorting the image? Professionals see all of this and more, plus know when to shoot multiple angles when necessary to capture everything a room has to offer.

3. Professionals understand lighting.
An amateur will usually close the drapes so that the sunlight coming in doesn’t “blow out” the detail in the room. This typically results in a shot that is too dark or too light.

A professional with the right equipment can capture the image in a room the way your eye sees it – with details inside the room, and window views of the outside. With today’s modern equipment in the hands of a professional, more detail is captured, colors are more vibrant, and lighting is perfectly balanced.

4. Professionals can enhance the image after the shot.
Images on TVs, fires in fireplaces and anything else that is moving do not photograph very well. This is why most professionals will turn those things off when shooting. But using post-production technology, images can be added to TVs, fires can be added to fireplaces, pool water can be made more inviting, grass greener, and the sky can be transformed to blue, even though it was cloudy the day of the shoot. While not appropriate for cosmetic enhancements that “fool” the viewer, this technology is very useful (and ethical) for enhancing things that come and go.

5. Professional photographs outperform amateur photographs.
Home buyers spend 60% of their time looking at photos and only 20% on descriptions (Wall Street Journal). Pro photos produce 7% more demand for vacation rentals than amateur photos (Airbnb). Homes with professionally photographed pictures can sell for up to $19,000 more (marketleader.com). Homes with high quality photos receive 47% higher asking price per square foot (cbsnews.com). With so much riding on photos, why go the amateur route?

 


What Does Punxsutawney Phil Know About Real Estate Sales?

Today, the most famous rodent in the country, Punxsutawney Phil, announced to the world that he DID see his shadow, which means 6 more weeks of winter. If the little fuzz ball is right, that’s not good news, at least for those of us who don’t live in San Diego. But given his dismal 50% record, I don’t think it’s wise to bet on the rat.

If he’s wrong and Spring comes early, that would mean more buyers will be out shopping for properties, and more sellers will want to list their properties.

Groundhog shadows aside, there are other reasons to be optimistic (check out this Forbes article). Interest rates and home prices are both expected to climb, which should give a lot of buyers the incentive to move sooner rather than later in order to take advantage of current conditions. Add to that the increase in disposable income enjoyed by the majority of Americans due to the recently enacted tax reform legislation and there is the potential for very strong demand.

So, in spite of what Phil says, now is the time to start preparing for more listings. At the top of your list(ing) should be photography and virtual tours. To help you get a property ready for photography, we’ve developed a comprehensive Pre-Photography Checklist, which you can access HERE. In it, you will find some great tips for making sure the property looks its absolute best for the photographer. We’re sure even Phil would approve.


Homebuilding On The Rise

Residential housing starts for November rose 3.3% to 1.3m annualized rate which is higher than the estimate of 1.25m and above the 1.26m of the prior month.

Single-family starts jumped 5.3% to 930,000, highest since Sep 2007.

Single-family permits have increased for three straight months, also indicating a sustained pipeline of work for developers.

Homebuilder’s confidence jumped in December to the highest level since July 1999.

All of this means more work and lost opportunities if you’re not ready. One of the things you should not undertake yourself is photography. Leave it to the professionals. Let TruPlace take that off your plate with our fast appointments and fast turnaround. Our real estate photography is second to none and very affordable – as low as $199 for our Photo30 package.


Moving Day(s)

Moving into new digs isn’t always a fun experience, but all of us at TruPlace are SO looking forward to having more office space. Even though we’re only a couple of miles from our old Executive Park Terrace location, it feels so much different. We are all looking forward to getting settled in and continuing to help our clients with their visual marketing.

Of course, it will take a few days for our muscles to stop aching.

Here’s our new address:
TruPlace
20680 Seneca Meadows Parkway
Suite 210
Germantown MD 20876


When One Angle Isn’t Enough

When photographing a really beautiful room, sometimes one angle just isn’t enough. Take this photo group. If you only showed your customers the top photo, they wouldn’t see how the bathroom connects. If you just showed the 2nd photo, they wouldn’t see the amazing views. When something important cannot be captured in a single shot, don’t be afraid to photograph multiple angles of the same room.