Category: Real Estate


How to Use Real Estate Videos to Sell a Home, Not Just a House

Real estate marketing is heavily visual. Videos are a fantastic way to be a little more creative and informative than you can be with just the photos of the house. Listing walkthrough videos are excellent marketing pieces to have in your toolbox. However, sometimes it pays to add an additional step OUT of the toolbox. Here are a few ideas of how to be more helpful using real estate videos that will show off your listing and your commitment to serving your clients.

1.  Who are the people in your neighborhood? Think about not only showing the house but the businesses and public spaces that are accessible from your listing. Instead of just listing playgrounds close by – show a video (Tip: be sure there are no children in your videos that you do not have a release for). Is there a great walking trail or bike path? Show it off. Your potential buyers will get a better sense of the neighborhood and be more likely to tour the home.

2.  In this virtual age of pandemics and touring from home – here is another real estate video idea that is often missed… introduce yourself. Chat it up a little more. Talk about your experience, your dedication to client services and even go off track a little and talk about what you like in a home. Maybe give a little away about your track record. It’s ok to offer a few humble-brags.

3.  Go beyond parks and playgrounds and get real local. Camp out at the local coffee shop and speak with the owner and customers about what they love about the neighborhood. You can suggest that while they wait for the cable-person to set up the Wi-Fi, they may enjoy a local cup of joe and a chat while they get some work done.

4.  Is this your first sale? No? Then get some video from your past clients! Don’t ever overlook the power of a good client story or testimonial. Most testimonials are written out text on a website. Turn that content into a great real estate marketing video. Ask a few to record for you. There are several platforms like Tribute.co and VidDay that offer an easy way to have your clients record and allow for simple editing as well.

Going above and beyond doesn’t have to take a ton of time and effort but if you want to improve your real estate marketing videos, a few extra steps could really pay off for you. Use videos in your social media outreach, website, and especially email marketing. Your clients will appreciate your extra steps and dedication.


Choosing the Right Real Estate Virtual Tour

Studies have shown that the best marketing tactic for your listing is to incorporate a virtual tour. With the right real estate virtual tour, the road to successful sales is that much smoother. Often, we are asked how to choose the right real estate virtual tour for your listing. Here are some tips to know what is best for connecting with potential buyers.

• Does your listing have features that deserve a specific highlight that helps it stand out? A spectacular view from the deck? High vaulted ceilings? Whatever the highlight, the Interactive Floor Plan Tour + 360 Views is the right real estate virtual tour for you. This virtual tour provides the layout so you can see the whole property, but emphasis the best areas with the immersive component of a 3D Tour. Interactive Floor Plan Tours + 360 Views is the best combination of 3D, photos, and floor plans in one seamless product.

Using cutting-edge technology and HDR high-quality images, this unique product is sure to make a listing stand out. Many are familiar with our traditional, easy-to-use, Interactive Floor Plan Tours that embed photos to be displayed when hovering over labels and dots on the floor plan. The Interactive Floor Plan Tour + 360 Views takes it a step further in providing an immersive view. These tours include blue rotation icons embedded into the floor plan that when hovered over display a full 360 View of that room. The flexibility of this virtual tour is also an excellent choice for properties that might have a wide range in buyer demographics.

• The most immersive real estate virtual tour is the TruFusion 3D Tour. This option provides the feeling “like you’re there” and is the best property viewing experience of any 3D virtual tour. The TruFusion 3D Tour allows the potential buyer to explore the entire listing using Photo Slider Navigation, moving from room to room and floor to floor. This virtual tour provides a 3D view of each level of the home. While this tour does not come with a floor plan or photos of the property, it does include enhanced interior colors and clear views out the windows all with HDR quality. The TruFusion 3D Tour works well on iPhone, iPad, or touch screen/touchpads.

• TruPlace’s Interactive Floor Plan Tours display cleanly and easily on a shared screen. They allow the presenter to hover over embedded photos within each room, so they are perfect for Virtual Open Houses. The Interactive Floor Plan Tour is the right real estate virtual tour option to provide a potential buyer or client an easy way to navigate the listing. Unlike many 3D Virtual Tours which can be challenging to navigate, Interactive Floor Plan Tours are known for their ease of use and organization. The great thing about purchasing an Interactive Floor Plan Tour from TruPlace is that it comes with all the photos to showcase the property. There is no need to pay for or schedule a separate appointment. This interactive, user-driven experience of a property shows the layout of the floor plan and allows viewers to navigate at their own pace through each room.

Each virtual tour is hosted on a branded and non-branded Single Property Website URL for MLS compliance. This website also has tabs offering more information about the property, including a map location, personalized lead capture form, and complimentary amenity photos of the surrounding community or subdivision.

Choosing the right tour can make a difference in many factors of the sale. TruPlace is available to help you find the right real estate virtual tour for your listings. We understand the client experience and are adept at matching that with the listing goals. Which virtual tour is right for you?


Top Tip for Impressive Real Estate Photography

Here is the tip: Hire a real estate photographer

The only tip a beginner or veteran real estate agent needs when it comes to photos for a property listing in real estate is to hire a professional real estate photographer.

A New Way of Selling

Real estate photography has never been more crucial to a property listing than is it right now.  Gone are the days of heavily attended open houses. Many people are still timid about venturing out. As the real estate industry moves toward a predominately digital experience, professional photos produced by a professional photographer are one of the most important selling pieces in the marketing toolbox.

Quality Matters

While smartphones are making leaps and bounds in technology, a professional real estate photographer is more experienced at creating the desired engagement and results. High resolution professional photos help you sell your listing faster and for $3,000- $11,000 more than homes with standard photos. It is proven that professional photographs outperform amateur photographs every time. Using today’s advanced DSLR cameras with larger sensors with more pixels, better controls, and interchangeable lenses easily outperform amateur photos.

It also takes an experienced professional to understand and know room angles, lighting, and highlight the spaces that appeal most to visitors. A real estate photographer has the experience necessary to know not only angles, but also ideal camera heights and lighting. The photographer will know which aperture priority to use depending on the amount of natural light in order to make the room look better. Things that an average person or other photographers may not be readily adept at catching.

After the Shoot

Post-production editing skills are a key part of the process that a real estate photographer will also possess. Enhancements can be made after the shoot to items such as the image on TVs, fires in fireplaces, and any other moving pieces that would not photograph very well. Most professionals will turn these elements off when shooting to prevent blur. However, using post-production technology, images can be added to TVs, fires can be added to fireplaces, pool water can be made a more inviting blue, the grass greener, and the sky can be transformed to sunny blue, even from a cloudy shooting day. While not appropriate for cosmetic enhancements that “fool” the viewer, this technology is very useful (and ethical) for enhancing things that come and go. It is important to note that professionals will also have a quick turn-around time for fully-edited images so that your listing process has no delays. TruPlace guarantees next-business-day turn-around on all photography packages and virtual tours. Less time waiting means more options!

If the overall goal is to entice a homebuyer and have your listing stand out with impressive real estate photography, then yes, a professional real estate photographer is a key to success.


3 Reasons Floor Plans Are Great Virtual Tours

The interactive floor plan tour addresses multiple issues with a single product. Whether searching for a home to buy or a vacation property to rent, the average shopper is searching dozens if not hundreds of listings – up to five a day. If you combine that with the fact that the brain can process images in less than 13 milliseconds, then the importance of providing clear, distinct visuals on a property becomes a top priority.

1. Move properties quicker.

Virtual tours are known to draw in offers faster and even allow for sight unseen purchases. When open houses were suspended in many states, real estate remained an essential service. When in-person schooling went all virtual, short term rentals and vacation properties reached capacity. When time is of the essence, information is critical.

Providing property information, such as that which is provided in the floor plan tour, can bring in offers faster, bring in higher offers and reduce time spent showing the property to buyers who are not a good fit. What makes the floor plan tour different from other tours is the ease of use in combination with the detailed visual information. No other tour product combines the size of the room with the photo of what the room looks like in one glance.

2. Increase shopper satisfaction ratings and reduce bad leads.

Time is of the essence for both real estate agents and reservation agents. If the viewer sees that the layout of the property will not work for them, that saves a ton of time for both the user and the agent. Quickly discovering what will not work is just as important as learning what will. The Interactive Floor Plan Tour is the easiest way to see where rooms and features are with relation to other areas of the property.

Several agents have told TruPlace that the floor plans have saved their clients time by weeding out properties that will not work for them. And reservation agents have reported a 30% reduction in guest questions by providing this information up front to potential guests.

3. Communicate a lot of information in a small amount of space.

The Mortgage Reports states that home buying selection happens mainly on two things:

  • Is this a good value
  • Will this work for me?

The second question gets answered using the Interactive Floor Plan Tour. An Interactive Floor Plan Tour communicates quickly and easily whether or not this property will work for the person viewing it.

These days, deciding to view a property in person is not taken lightly. Providing layout information in addition to the images informs the person viewing hundreds of properties of the details they need to know to make a decision.

Most property website pages have to convey a lot of information about the property on one page, knowing the viewer’s attention space is very short. The viewer will likely look at these details in this order:

  • Bedroom count
  • Location
  • Price
  • Photos

Knowing that viewers can filter by bedroom count, location and price, the most important element on that property’s page will be the visuals. Without much room to convince the view to look further, the Interactive Floor Plan Tour is the best use of this space.


New Single Property Website Designed to Showcase Homes Multiple Ways

There’s a saying that good design is good business. Since our clients are the business of selling or renting homes, we wanted to offer them a good design within which to do so. We’re introducing the new single property website that showcases real estate in multiple ways on an intentionally simple and clean page. The focus is on the property, not the design or graphics. The intention is to impress the person renting or buying, to inspire them to take the next step toward converting. This is more successfully accomplished by adding less, not more to the real estate webpage.

One Home Many Views

Going beyond the still photograph has allowed us help sell or rent properties sight unseen. Today’s immersive visuals, such as 3D tours and video walk throughs of homes, provide more information and a better look at every nook and cranny. With so many options for viewing a property, a single property website that hosts them all in an easily accessible layout can be incredibly helpful.

It’s Pretty, But It Also Works

One of the most successful marketing software companies added landing pages to its offerings because it knew how powerful a singular focus and call to action could be. In fact, most Fortune 500 companies use landing pages to convert. That’s essentially what this is – one singular, vertically scrolling page offering multiple opportunities to reveal unique aspects of the house that might catch someone’s eye. With as many properties as people shop these days, it’s advantageous to give a property every opportunity to be matched with the right buyer. We’ve also refreshed our interactive floor plan tour colors to coincide with the fresh, streamlined look.

It Starts With Amazing Photography

Showcasing a piece of real estate using a single property website will further highlight the quality of photography used on the house. To make this website page look its best, start with TruFusion HDR photography. The webpage itself should actually be an afterthought once the stunning visuals have made an incredible first impression.

Devil’s in the Details

A few features of this property website that were not an afterthought include the lead capture form at the bottom of the page. Every good marketer knows a timely call to action is priceless. The branded version will have a lead capture form allowing the viewer to send a message to the realtor with contact information for immediate follow up. To optimize the viewer’s experience, regardless of what device it’s being viewed on, each section is designed to softly align with the screen without requiring a manual adjustment. And, of course, sharing is key. There are social media and messaging icons for sending out the webpage to others.

View a demo of our new single property website for real estate, which is complementary with every order.


Senior Living Retirement Communities Use Interactive Floor Plan Tour to Aid Marketing

The most common visual marketing tools being used by the senior living communities are the interactive floor plan tour, virtual staging, and slideshow videos. Here’s why we believe these are so popular and such a great fit for this market.

The ability to market a senior living community requires more than showing happy people in stock photos. These communities are offering more than an apartment or condo. There is a level of trust a brand in this industry has to build to win over the hearts and minds of their future residents and, usually their children. That trust starts with providing more information about the facilities and the staff. When that communication needs to take place online instead of in person, there is one tool these marketers are turning to for its ease of use and affordability.

TruPlace’s Interactive Floor Plan Tours display cleanly and easily on a shared screen. They allow the presenter to click on several photos within each room, talking through each feature and upgrade. Unlike many 3D Virtual Tours which are challenging to navigate, Interactive Floor Plan Tours are known for their ease of use. There is enough information on the floor plan for the future resident to gain an understanding of what the space is like without being overwhelmed by confusing or blurry visuals. The virtual tour link can be shared as well over email, making it very quick for a viewer to click through the tour on their own time. The great thing about purchasing an interactive floor plan tour from TruPlace, is that it comes with all the photos required to build the tour, so there is no need to pay for or schedule a separate appointment.

Most retirement communities have floor plans for their model units. However, the photos and the floor plans are not connected in any way. The user has to decipher which photo corresponds with which room. By linking the photo to the right space within the property, the viewer no longer needs to guess. There are also room dimensions on each room label within the floor plan, and a voice-over narration feature that can be added to any property’s virtual tour.

Another creative solution helping senior living facilities is the post-photo shoot ability to provide virtual staging. This contactless service uses a large library of coordinating furniture collections to decorate each room in a unique style. Marketing teams from these communities enjoy the wide array of life-like options for cozy living rooms and modern dining sets to be inserted into the photography of the property. Virtual staging can even be done on outdoor living spaces such as decks and balconies.

One final product popular among retirement living sales professionals is the Cinematic Slideshow Video. This short but effective video uses existing photos from the appointment to highlight the best features of the property. Not only is it set to contemporary, upbeat music, but it also has enhancements such as screens moving on televisions and computers, white puffy clouds rolling by outside the windows, and warm fires that appear to be lit in the fireplaces. These videos are wonderful for catching attention on Facebook and other social media platforms.

With so much of our sales activities taking place online , these easy-to-use interactive tools are impactful and appreciated by this audience.

Looking to make changes now? Check out our Solutions.