When it comes to marketing a luxury listing, a standard photography package is not going to cut it. Sellers expect their property to stand out and the quality of the visuals should match the quality of the listing. Here are our picks for the best products to market your multi-million dollar listing:
Provide an in-person sense of the listing by being escorted around the home with a smooth WalkThru Video. This high-quality video provides a look at some of the best features of the house in an attention-grabbing format. Listings with video receive 403% more inquiries than those without. Make sure the quality of your video matches the luxury listing. Set to tastefully selected music, TruPlace’s WalkThru video uses DSLR technology that delivers superior sharpness and clarity that emulate the quality of the listing.
A user-driven, user-friendly experience of a property that shows a layout of the floor plan with embedded photos and 360 Views. This tour provides the most flexibility for viewers to browse at their own pace. Detailed floor plans provide a sense of the space while the photos show the exact view from that place on the floor plan. 360 Views take this one step further by allowing the potential buyer to zoom in to see details such as a kitchen backsplash then out to rotate the view of the room.
Staged listings sell 88% faster and for 20% more. While it might not always be a possibility to totally redecorate your multi-million dollar listing physically, virtual staging is a great alternative. Choose your furniture style and let TruPlace take care of the rest, with realistic fine details that make a huge difference.
Details matter, especially when it comes to luxury real estate. Make sure you give the right impression to sellers and buyers through your visual marketing.