How to Use Real Estate Videos to Sell a Home, Not Just a House

Real estate marketing is heavily visual. Videos are a fantastic way to be a little more creative and informative than you can be with just the photos of the house. Listing walkthrough videos are excellent marketing pieces to have in your toolbox. However, sometimes it pays to add an additional step OUT of the toolbox. Here are a few ideas of how to be more helpful using real estate videos that will show off your listing and your commitment to serving your clients.

1.  Who are the people in your neighborhood? Think about not only showing the house but the businesses and public spaces that are accessible from your listing. Instead of just listing playgrounds close by – show a video (Tip: be sure there are no children in your videos that you do not have a release for). Is there a great walking trail or bike path? Show it off. Your potential buyers will get a better sense of the neighborhood and be more likely to tour the home.

2.  In this virtual age of pandemics and touring from home – here is another real estate video idea that is often missed… introduce yourself. Chat it up a little more. Talk about your experience, your dedication to client services and even go off track a little and talk about what you like in a home. Maybe give a little away about your track record. It’s ok to offer a few humble-brags.

3.  Go beyond parks and playgrounds and get real local. Camp out at the local coffee shop and speak with the owner and customers about what they love about the neighborhood. You can suggest that while they wait for the cable-person to set up the Wi-Fi, they may enjoy a local cup of joe and a chat while they get some work done.

4.  Is this your first sale? No? Then get some video from your past clients! Don’t ever overlook the power of a good client story or testimonial. Most testimonials are written out text on a website. Turn that content into a great real estate marketing video. Ask a few to record for you. There are several platforms like Tribute.co and VidDay that offer an easy way to have your clients record and allow for simple editing as well.

Going above and beyond doesn’t have to take a ton of time and effort but if you want to improve your real estate marketing videos, a few extra steps could really pay off for you. Use videos in your social media outreach, website, and especially email marketing. Your clients will appreciate your extra steps and dedication.

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