The most common visual marketing tools being used by the senior living communities are the interactive floor plan tour, virtual staging, and slideshow videos. Here’s why we believe these are so popular and such a great fit for this market.
The ability to market a senior living community requires more than showing happy people in stock photos. These communities are offering more than an apartment or condo. There is a level of trust a brand in this industry has to build to win over the hearts and minds of their future residents and, usually their children. That trust starts with providing more information about the facilities and the staff. When that communication needs to take place online instead of in person, there is one tool these marketers are turning to for its ease of use and affordability.
TruPlace’s Interactive Floor Plan Tours display cleanly and easily on a shared screen. They allow the presenter to click on several photos within each room, talking through each feature and upgrade. Unlike many 3D Virtual Tours which are challenging to navigate, Interactive Floor Plan Tours are known for their ease of use. There is enough information on the floor plan for the future resident to gain an understanding of what the space is like without being overwhelmed by confusing or blurry visuals. The virtual tour link can be shared as well over email, making it very quick for a viewer to click through the tour on their own time. The great thing about purchasing an interactive floor plan tour from TruPlace, is that it comes with all the photos required to build the tour, so there is no need to pay for or schedule a separate appointment.
Most retirement communities have floor plans for their model units. However, the photos and the floor plans are not connected in any way. The user has to decipher which photo corresponds with which room. By linking the photo to the right space within the property, the viewer no longer needs to guess. There are also room dimensions on each room label within the floor plan, and a voice-over narration feature that can be added to any property’s virtual tour.
Another creative solution helping senior living facilities is the post-photo shoot ability to provide virtual staging. This contactless service uses a large library of coordinating furniture collections to decorate each room in a unique style. Marketing teams from these communities enjoy the wide array of life-like options for cozy living rooms and modern dining sets to be inserted into the photography of the property. Virtual staging can even be done on outdoor living spaces such as decks and balconies.
One final product popular among retirement living sales professionals is the Cinematic Slideshow Video. This short but effective video uses existing photos from the appointment to highlight the best features of the property. Not only is it set to contemporary, upbeat music, but it also has enhancements such as screens moving on televisions and computers, white puffy clouds rolling by outside the windows, and warm fires that appear to be lit in the fireplaces. These videos are wonderful for catching attention on Facebook and other social media platforms.
With so much of our sales activities taking place online , these easy-to-use interactive tools are impactful and appreciated by this audience.
For a look at our gallery of examples from this industry, click here.