On March 13, 2020 TruPlace’s CEO Bob Cusack posed the question: What if realtors could record a video on their cell phone that can be placed on the floor plan tour? They could talk through the property, narrating its story, describing its unique features to potential buyers or other agents, right from the safety of their own home.
It was insightful, especially for how early into the pandemic it was. Now, anyone can go into the Client Portal and upload a video and TruPlace will place it on the property selected from the Property List menu. The video is displayed automatically in the lower left corner of the image, but it can be moved by clicking on it and dragging it around. The video can be paused by clicking directly on it.
This picture-in-a-picture video insert is just the framework. To highlight what this new DIY feature will achieve, consider:
- How much effort goes into your face time and your branding? But when home buyers look online at homes, they don’t always see your face or brand. Now you can have the best of both worlds. The TalkThru video will keep your smiling face on screen for non-MLS versions of the tour. For MLS compliant versions, TruPlace will auto-separate the video from the audio so that only the audio stays on the tour in the live link. Viewers can click through the home while listening to you talk about it.
- How many potential buyers walked through a property and completely missed the unique features that could have sealed the deal? Now you can speak directly about those features while the viewer is clicking on them.
- How much time is spent writing property descriptions that (honestly) nobody reads? Now they don’t have to, you can read it right to them, or write something even better!
Productivity Increases Ahead!
We believe the TalkThru ™ video will continue to find relevancy even after restrictions are lifted because it makes the listing agent’s life easier and safer. We have designed it to be easy to use and have provided simple help videos if you need them. Your videos need to be MLS compliant and we can help you with that as well. The content is completely up to you, so if you have an assistant or team available to create these, have them record the videos too.
And, since we know you’re not just selling a home, you’re selling a community and neighborhood as well, we’ll add additional locations where this video can be displayed over the coming weeks. Imagine being able to talk through the entire property and the amenities without having to be on-site. We’ll leave that work to our photographers.
We are constantly working on ways to improve the property visuals agents need to sell or rent a property. This TalkThru™ video is our way of reminding our customers that we are constantly putting them first at TruPlace.
Click here to download the How To sheet.