You might think the top real estate property photo is fine, taken up close with the camera tilted up. But it gives a distorted view of the property, especially when you look at the houses on either side. That just doesn’t look right.
The photo on the bottom was taken a little further away with the camera level – not pointing up or down. This produces a better perspective of the house and keeps everything vertical – a much better representation of the property.
When you don’t provide your prospective guests with a floor plan of your properties, you’re just making it harder for them to find what they’re looking for. Case in point, we recently heard a story of a vacation rental guest who was looking for a house for his whole family and wanted to know which bedrooms had an attached full bath. The guest searched the site and scoured the property descriptions and finally gave up after about 30 minutes. Could he have called to ask? Of course. But instead, most guests will just move on – especially millennials.
Independent research by VRM Intel Magazine (click HERE for the details) revealed that VRMs using TruPlace interactive floor plans and photos are enjoyed 17% more reservations, on average. Hmmm…wonder why that is? Could it be that TruPlace floor plans and photos eliminate the guesswork?
When photographing a room, the height of your camera on the tripod is important. Note the differences in these two photos. In the first one, you can’t see much of the kitchen because the camera is about level with the counter.
In the second photo, the camera has been raised up. You can not only see the counter in the foreground, you can also see the counter and the stove in the background.
This is a much more attractive and informative photograph and will be much more appealing to a renter or buyer.
Our hearts go out to our vacation rental management clients and their families across Texas, Florida and the Southeast who have suffered and lost so much from the devastating effects of Hurricanes Harvey and IRMA. We wish them well as they rebuild and return to some sense of normal. It will take time, but we know they have the strength and courage to see it through.
For those of you in the middle of these catastrophes who have lost properties, you should know that TruPlace photos of your properties can play an important role in your insurance claims. If we can help you locate and retrieve any “before” images, please don’t hesitate to reach out to us.