Homebuilding On The Rise

Residential housing starts for November rose 3.3% to 1.3m annualized rate which is higher than the estimate of 1.25m and above the 1.26m of the prior month.

Single-family starts jumped 5.3% to 930,000, highest since Sep 2007.

Single-family permits have increased for three straight months, also indicating a sustained pipeline of work for developers.

Homebuilder’s confidence jumped in December to the highest level since July 1999.

All of this means more work and lost opportunities if you’re not ready. One of the things you should not undertake yourself is photography. Leave it to the professionals. Let TruPlace take that off your plate with our fast appointments and fast turnaround. Our real estate photography is second to none and very affordable – as low as $199 for our Photo30 package.


Moving Day(s)

Moving into new digs isn’t always a fun experience, but all of us at TruPlace are SO looking forward to having more office space. Even though we’re only a couple of miles from our old Executive Park Terrace location, it feels so much different. We are all looking forward to getting settled in and continuing to help our clients with their visual marketing.

Of course, it will take a few days for our muscles to stop aching.

Here’s our new address:
TruPlace
20680 Seneca Meadows Parkway
Suite 210
Germantown MD 20876


When One Angle Isn’t Enough

When photographing a really beautiful room, sometimes one angle just isn’t enough. Take this photo group. If you only showed your customers the top photo, they wouldn’t see how the bathroom connects. If you just showed the 2nd photo, they wouldn’t see the amazing views. When something important cannot be captured in a single shot, don’t be afraid to photograph multiple angles of the same room.


Food For The Hungry

TruPlace was proud to participate in the Capital Area Food Bank program on November 8 in Washington DC. The volunteer event was a kickoff activity prior to the Eastern Summit meeting of CHPA, and was designed to help those in need in the surrounding community. Andy Francis, vice president of sales and marketing at TruPlace, spent the day helping the group sort food donations. Visit the Capital Area Food Bank Site for more information.



Go Fish

Those of you who stopped by the TruPlace booth at VRMA were treated to a strange sight you probably hadn’t seen at a trade show before – a goldfish. We named him Gary. Don’t know if Gary was a he or she, but Gary probably doesn’t know either. We played up the theme everywhere we could, with t-shirts, balloons, and of course, a sign for Gary.

We were trying to call attention to the fact that humans have a shorter attention span than the goldfish, which is why a TruPlace interactive floor plan tour is the better choice. It’s faster, so people can tour a home quickly without getting bored or losing interest.

Gary played his role very well during the show. But we wanted to make sure he had a good home to go to after the show that didn’t involve anything porcelain – if you get my drift. So, a very nice man, Tom Fjord with dvdnow, who lives in the Orlando area said he would give Gary a good home, and he sent us a photo of Gary’s new digs. I circled Gary since he is rather hard to see in his spacious new surroundings. Our thanks to Tom and Gary!

Gary made out pretty well, going from pet store, to bowl, to retiring at a Florida “lake”.

Go Fish!

 

 


The Better It Looks, The Better It Books

We all know by now that buyers and renters start their search online. In most cases, a property has just one thumbnail or image to capture the attention of the potential buyer or renter.  Grab the most attention for your listing by making that one image as impactful as possible.

– Add curb appeal – a fresh coat of paint on the front door and spruced up landscaping will pay for itself immediately.

– Hire a professional photographer – a professionally photographed exterior can frame the property just right to show its most attractive angle.

– Spice up your main photo being used on your listing page/distribution channel.

There are multiple things that can attract more attention to a listing:

  • Blue skies – can be added in post-production if it was an overcast day
  • Green grass – color can be maximized even if it is out of season
  • TWILIGHT – adding just one virtual twilight image to your listing and using that as your main focus can add drama and grab someone’s attention more quickly!

When It Comes to Vacation Rental Photography…Size Matters

These days, you can’t just take any photograph of your vacation rental properties and expect things to work out. Just about every distribution channel out there has minimum size requirements for property photographs. Why is that? Because as screens have gotten larger and added more pixels, the resolution of photographs need to keep up or your photos will look blurry. I can practically hear your homeowners screaming if their property didn’t look good on their 65-inch TV.

If your photographs don’t meet the minimum standards shown here for HomeAway, Booking.com, Airbnb, Expedia and TripAdvisor, you will be risking your listing since the quality of your photographs play a key role in the quality and ranking of your listing.

TruPlace clients can rest easy because all of our photographs exceed these minimums. If yours don’t, we’re here to help.


We Proudly Support Patriot Point

TruPlace is a proud supporter of Patriot Point, which provides a relaxing and safe outdoor environment for our nation’s wounded, ill and injured service members and their families. This is a great organization that offers hunting, fishing, boating and other great outdoor activities at their beautiful property on Taylors Island in Maryland.

TruPlace contributed an interactive tour of the property, which you can see HERE. It shows beautiful professional photographs of the grounds, the main lodge and the guest house. As new structures are added, TruPlace will be adding those to the tour as well.

Please check out this fine organization and do what you can to support them.


Please Allow Me to Brag About The TruPlace Team

TruPlace has to be one of the best places to work. Our team works so well together. You can honestly tell that they care about our clients and care deeply. We all rely heavily on cross-departmental collaboration to bring value to our clients, and to each other. Going above and beyond is a constant here. It is such a pleasure to come to the office and know that everyone is focused on our client’s success. And when they succeed, we all succeed.